Every fifteenth optical store in Russia uses Optima

Manage clients

  • Rollup loyalty cards for customers
  • Quick Search anf filters in customer base
  • E-mail and SMS-mailings
  • Full history of orders, purchases, recipes for each client
  • History of all ophthalmic indicators
  • Automatic generation of all printed documents
  • Reminder of the customer calls at the certain date

Manage goods and sales

  • Labeling of goods with bar codes
  • Electronic documents interchange with suppliers
  • Easy revaluations, write-offs and goods movement
  • Promotion discounts, coupons and devaluations
  • Stock optimization and inventory
  • Contact lenses salling by piece or by pack
  • Registration of prepayment and multiple payments
  • Support of custom goods available from suppliers
  • A simple wizard-driven interface to create order
  • Integration with cash register equipment
  • Export to accounting and TAX software

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

  • Skype: itigris_optima
  • Телефон: 8 (800) 222-0-228
  • e-mail: info@itigris.ru

Success stories

  • Branchevsky vision clinic review

    We work with the program “Itigris” since April 2011.

    We like a quick search of the necessary customer information, order history, an ability to control all optic stores of the company, building of salary reports according to set parameters, a clear record keeping of goods remains.”

    Kiyko Nadegda, Branchevsky vision clinic manager of the optometry department , Samara (Russia).
    Read the full review

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