Every fifteenth optical store in Russia uses Optima

Manage clients

  • Rollup loyalty cards for customers
  • Quick Search anf filters in customer base
  • E-mail and SMS-mailings
  • Full history of orders, purchases, recipes for each client
  • History of all ophthalmic indicators
  • Automatic generation of all printed documents
  • Reminder of the customer calls at the certain date

Manage goods and sales

  • Labeling of goods with bar codes
  • Electronic documents interchange with suppliers
  • Easy revaluations, write-offs and goods movement
  • Promotion discounts, coupons and devaluations
  • Stock optimization and inventory
  • Contact lenses salling by piece or by pack
  • Registration of prepayment and multiple payments
  • Support of custom goods available from suppliers
  • A simple wizard-driven interface to create order
  • Integration with cash register equipment
  • Export to accounting and TAX software

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

  • Skype: itigris_optima
  • Телефон: 8 (800) 222-0-228
  • e-mail: info@itigris.ru

Success stories

  • “O Grin” review

    We use the Optima since 2012. At the beginning we had difficulties and employees resistance, because before we did not have any automation system. But over the time, all the employees got used to it and now are satisfied with the system. ptima helped us to simplify goods registration and turnover. It allows to remotely monitor activity of each optical store. We were able to implement automation for all business processes, stock management, client base management, quick access to client prescriptions, etc.

    Olga Artomonova“O Grin” manager, Tolyatti

    Read the full review

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