Every fifteenth optical store in Russia uses Optima

Manage clients

  • Rollup loyalty cards for customers
  • Quick Search anf filters in customer base
  • E-mail and SMS-mailings
  • Full history of orders, purchases, recipes for each client
  • History of all ophthalmic indicators
  • Automatic generation of all printed documents
  • Reminder of the customer calls at the certain date

Manage goods and sales

  • Labeling of goods with bar codes
  • Electronic documents interchange with suppliers
  • Easy revaluations, write-offs and goods movement
  • Promotion discounts, coupons and devaluations
  • Stock optimization and inventory
  • Contact lenses salling by piece or by pack
  • Registration of prepayment and multiple payments
  • Support of custom goods available from suppliers
  • A simple wizard-driven interface to create order
  • Integration with cash register equipment
  • Export to accounting and TAX software

Smart analytics

  • Real time analytics
  • Key indicators control - revenue, the amount of orders, average bill, profitability and other
  • Payroll based on individual employee performance
  • Indicators comparison for different periods
  • Data visualization with charts and graphs
  • Access to the system from any device anywhere
  • Integration with store visitors counters and conversion analytics


Contact us!

  • Skype: itigris_optima
  • Телефон: 8 (800) 222-0-228
  • e-mail: info@itigris.ru

Success stories

  • “First Optical Company” review

    We like user-friendly interface of the system, handy client with smart filters and smart analytcs. Optima helped us to uniform all the company processes and to talki with our colleagues “the same language”. We like functionality of audtits which makes employees work significantly easier.
    It is impossible to express the fullness of emotions that we experience with the definition of “Like!”.”

    Lyubov Antipova, “First Optical Company” automation project manager, Cheboksary (Russia).
    Read the full review

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